Automotive

Automotive has been a core pillar of my career. Over nine years at Leo Burnett, I helped keep Fiat as Brazil’s sales leader and played a key role in launching the Jeep factory in Brazil and the Jeep Renegade in 2015, after winning a highly competitive pitch process. I later continued building the Jeep brand at Fbiz/WPP for three more years, where we once again won the account through a competitive pitch review delivering culturally relevant, award-winning work that further strengthened the brand’s iconic status and market impact.

Agency: Fbiz/WPP_Role: ECD

Jeep Offline Site turns the lack of internet into an advantage by offering a mobile website that works completely offline. Designed for off-road moments where connection doesn’t exist, it provides practical survival tips and tools, reinforcing Jeep’s off-road DNA and proving that a brand made for places without roads can also create a website made for places without Wi-Fi.

Agency: Leo Burnett TailorMade_Role: ECD

There is no 4x4 world without nature. With that in mind, we launched a wallpaper that turns anyone into a real protector of nature without changing their routine. Thousands of people downloaded the app developed in partnership between Jeep and SOS Mata Atlântica, Brazil's largest NGO dedicated to Atlantic Forest preservation.

Agency: Fbiz/WPP_Role: ECD

We replaced Chrome’s famous offline dinosaur game with a Jeep. Simple as that to say that the best way to go offline is in a Jeep.

Agency: Leo Burnett TailorMade_Role: ECD

Agency: Leo Burnett TailorMade_Role: ECD

Fiat Freemont Presents: Rear View Film Festival

Agency: Leo Burnett TailorMade_Role: DC

Fiat 500

Agency: Leo Burnett TailorMade_Role: ECD

Fiat Adventure

Agency: Leo Burnett TailorMade_Role: DC

Fiat Novo Uno

Agency: Fbiz/WPP_Role: ECD

A case study developed with Meta in Menlo Park, California, in partnership with Jeep Renegade, explored the real impact of diverse representation by challenging gender stereotypes in advertising. To prove that the adventurous spirit is universal, we created two identical Jeep Renegade films one led by a woman and the other by a man and ran the campaign across TV and digital platforms, generating strong engagement and reinforcing the need for advertising to evolve alongside society.

Agency: Leo Burnett TailorMade_Role: DC

Fiat Mobi Launch in Brazil

Agency: Fbiz/WPP_Role: Vice President creative

78 Years of Adventure. Jeep’s legacy of turning experiences into stories began in 1941, with the creation of its first model. Originally tested on the battlefield during World War II by the U.S. Army, the Willys marked the start of nearly eight decades defined by adventure, freedom, authenticity, and passion.

Agency: Leo Burnett TailorMade_Role: ECD

Jeep’s arrival in Brazil was marked by a campaign that celebrated the country’s vast and diverse terrains, reflecting the scale and beauty of a truly continental nation, set to the sound of Antônio Carlos Jobim. The launch marked the beginning of another sales-leading brand in the Brazilian market.