Throughout my career, I’ve been part of renowned and iconic advertising agencies, including FCB, Leo Burnett/Publicis Group, Fbiz/WPP Group, and Artplan, Brazil’s largest independent agency. These experiences gave me the opportunity to lead teams and creative work for major brands such as Fiat, Jeep, Unilever, Procter & Gamble, Popeyes, Motorola, Hypera, and others.
Based in the U.S. since 2024, my most recent role was Senior Vice President, Group Creative Director at FCB Health New York.
My work has been recognized at some of the industry’s most prestigious award shows, including Cannes Lions, LIA, One Show, Clio Awards, New York Festivals, D&AD, FIAP, El Ojo, Wave, EFFIE Awards, and the CCSP Brazilian Creative Awards. In 2004, I represented Brazil as a Young Creative at the Cannes Lions Festival and was also recognized as a Future Gold at the Clio Awards in the United States.
In 2021 and 2022, I participated in the Dreamers Group mentorship program focused on DE&I. I also taught at Escola do Criador, an initiative by Artplan and Upper in partnership with major brands to support the growth of Brazil’s creative economy. Additionally, I contributed to a study with Meta in Menlo Park, California, in partnership with Jeep, for a campaign that challenged gender stereotypes in advertising demonstrating the real impact of diverse representation.
Outside of work, I find balance and inspiration through running, a personal passion that helps me reconnect with myself. I also draw constant strength and motivation from my family Keka, João, and Tomás whose support is fundamental in everything I do.
Awards
Cannes Lions_13 total / 30 shortlists
D&AD_2 Graphite Pencil / 2 Wood Pencil
Andy Awards_6 Silver / 4 Bronze
Clio Awards_2 Silver / 3 Bronze
Ad Age_ 1 Gold Purpose Lead Campaign of the year
The One Show_1 Bronze / 5 Merit
Wave Festival_1 Grand Prix / 1 Silver / 5 Bronze
Épica Awards_1 Gold / 2 Silver / 2 Bronze
ADC_1 Bronze
Fiap_ 1 Grand Prix / 1 Gold / 1 Silver
MM+M_ Finalist Health Advocacy
Anthem Awards_2 Silver
El Ojo de Iberoamerica_4 Gold / 3 Silver / 4 Bronze
Prêmio Abril de Publicidade_1 Grand Prix / 1 Popular awards
Clube de Criação de São Paulo_1 Gold / 1 Silver / 6 Bronze
Recognition
Clio Future Gold 2006
Cannes Young Lions Creative Brazil 2004
Jury
Effie Awards
Tiktok Awards
New York Festival
Cannes Young Lions Brazil
Wave
Clube de Criação de São Paulo
Prêmio lusófonos