Financial Services / Fintech

In financial services and fintech, creativity must earn trust before it earns attention. This work reflects my ability to translate complex, highly regulated products into clear and compelling brand narratives, always aligned with business objectives and compliance realities. Across projects for institutions such as BTG Pactual, Mynt Crypto, and Rico Investimentos, I’ve led strategic, disciplined creative solutions that drive relevance and growth in traditionally conservative categories.

Agency: Artplan_Role: ECD

BTG Bank financial services

Agency: Artplan_Role: ECD

There are no limits to human imagination from the wheel to space travel, from gold to Bitcoin. Progress has always been about unlocking new worlds, and to reach them, we must live the future today. Mynt is a new crypto asset platform designed to help you explore new possibilities, unlock new paths, and discover the future of money. Mynt. Unlock your crypto world.

Agency: Fbiz/WPP_Role: ECD

The idea plays with the double meaning of “banco” in Portuguese both a football bench and a bank. By putting Neymar Jr. on the bench at the peak of his career, the ad shows that even the best talent delivers nothing when sidelined, just like money left idle in a bank. The message is clear: your money, like Neymar, performs best when it’s in the right place. Invested with Rico Investimentos.