Health
Health has been a meaningful part of my career for years, allowing me to combine creativity with real human impact. From Brazil to the U.S. market since 2024, I’ve led work across complex and highly regulated healthcare environments, translating science into communication that is clear, empathetic, and culturally relevant. Working closely with medical, legal, and regulatory teams, I develop ideas designed to connect with patients, caregivers, healthcare professionals, and society helping make health conversations more human, accessible, and meaningful.
Agency: FCB Health NYC_Role: SVP Group Creative Director
Disappearing Doctors was created to break the silence around physician mental health by turning empathy into action. Instead of an awareness campaign, it became a human intervention using art made from disposable medical materials to give voice to doctors lost to suicide. When Dr. Carrie Valdez saw the work, she chose to live and seek help. No metrics. Just impact. One life saved proof that creativity rooted in empathy can truly save lives.
Agency: Leo Burnett TailorMade_Role: ECD
To challenge the idea that women feel tired during their period only because of hormones, the campaign put men through simulated nights that replicated the fear of leaks women experience while sleeping. Three men slept under different constraints restricted movement, frequent alarms, and uncomfortable positions while being monitored on camera, then shared their exhaustion with their girlfriends the next day. By experiencing disrupted sleep firsthand, the men helped reveal that fatigue is also driven by anxiety and poor rest, reinforcing the importance of Always night pads, which provide 0% leaks and allow women to sleep relaxed and worry-free.
Agency: Fbiz/WPP_Role: ECD
Clear partnered with Desimpedidos, the world’s biggest football YouTube channel, to create a highly anticipated branded content experience centered on fulfilling presenter Fred’s lifelong dream of meeting Cristiano Ronaldo. Through a carefully seeded social strategy, Fred teased the journey across his and Desimpedidos’ networks, gradually revealing the story and engaging fans as they uncovered Clear as the brand behind the action. The campaign culminated in a 30-minute interview video that humanized Cristiano Ronaldo and captivated audiences far beyond the channel’s core fanbase, achieving engagement rates five times above average, 4 million organic views in under 24 hours, the #1 trending spot on YouTube, and becoming one of the most-watched videos in Desimpedidos’ history.
Agency: Artplan_Role: ECD
“Call Neosa, because life is calling.” With its new positioning, Neosaldina turns the popular Brazilian expression “Chaaama” into a proprietary call to action, encouraging people to leave headaches behind and answer life’s invitations from everyday moments to unforgettable experiences.
Agency: Artplan_Role: ECD