Automotive has been a core pillar of my career. Over nine years at Leo Burnett, I helped keep Fiat as Brazil’s sales leader and played a key role in launching the Jeep factory in Brazil and the Jeep Renegade in 2015, after winning a highly competitive pitch process. I later continued building the Jeep brand at Fbiz/WPP for three more years, where we once again won the account through a competitive pitch review delivering culturally relevant, award-winning work that further strengthened the brand’s iconic status and market impact.

In financial services and fintech, creativity must earn trust before it earns attention. This work reflects my ability to translate complex, highly regulated products into clear and compelling brand narratives, always aligned with business objectives and compliance realities. Across projects for institutions such as BTG Pactual, Mynt Crypto, and Rico Investimentos, I’ve led strategic, disciplined creative solutions that drive relevance and growth in traditionally conservative categories.

My work in health and pharma reflects my ability to lead creatively within highly regulated environments. Health and pharma have been part of my career since Brazil, and since 2024, working in the U.S. health market has further expanded my perspective within a more mature regulatory landscape. Operating inside FDA frameworks, I collaborate closely with medical, legal, and regulatory teams, adapting communication for DTC patients and caregivers, and for HCPs, with clarity, empathy, and rigor.

This body of work showcases my range as a creative leader across consumer brands and culturally driven platforms.
It reflects versatility in tone, channel, and audience, as well as the ability to build brand relevance in fast-moving, competitive environments.

Purpose-driven work has been a consistent part of my leadership approach. These projects are built to drive awareness, engagement, and real-world impact often with limited resources but high ambition. Grounded in real social truths and data-driven insights, the work aims to move beyond messaging and create tangible change, proving that meaningful social outcomes can be achieved without compromising strategic clarity, creative rigor, or executional excellence.